Viral Shift Media

Amazon profit calculator

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Healthy

Profit per unit
Margin
Return on product cost
Break-even price
Break-even ad spend (% of sales)
Monthly profit

Where the price goes

Breakdown of the selling price per unit ordered
Part of the pricePer unitShare

How it is calculated

Per unit ordered. profit = price × (1 − return rate) × (1 − referral %) − product cost × (1 − return rate) − fulfilment − other − price × ad % − return rate × cost per return − return rate × (1 − resold %) × product cost

  • Ad spend is a share of total sales (TACoS), not ACoS.
  • Fee rates are your inputs. The example values are not Amazon's current fees.
  • Not included: sales tax, income tax, Amazon's refund administration fee, variable storage fees and currency conversion. Add any you care about to other cost.

Whole catalogue

Required columns: price, cogs. Others default to the values above.

sku,price,cogs,referral_pct,fba_fee,other_fee,returns_pct,tacos_pct,units
MUG-01,24.99,6.20,15,4.95,0.40,3,9,420
Total monthly profit
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Blended margin
–
Products losing money
–

Profit by product
ProductUnitsPriceProfit / unitMarginMonthly profitStatusWhy

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Estimates from your inputs. Check fees in Seller Central. Not financial or tax advice. Not affiliated with Amazon.